Privacy Policy

This Privacy Policy outlines how we collect, use and share your personal data when you browse or complete purchases on ledfora.com.

Personal Information We Collect

When you access our website, we automatically gather device-related information, including your browser type, IP address, time zone and certain cookies installed on your device. As you navigate across pages, we also collect data on the product pages you view, referral sources and search terms that lead you to our site, plus your onsite interaction records. We collectively refer to such automatically captured data as Device Information.

We collect Device Information via the tracking technologies below:

Cookies: Small data files stored on your device with unique anonymous identifiers. Visit http://www.allaboutcookies.org to learn more about cookies and cookie disabling options.
Log Files: Track onsite activities and record your IP address, browser, ISP, entry/exit URLs and timestamps.
Web beacons, tags and pixels: Electronic markers used to log your browsing behaviors on our platform.
[[INSERT DESCRIPTIONS OF OTHER TYPES OF TRACKING TECHNOLOGIES USED]]

When you submit or attempt to submit an order, we additionally collect your personal details for transaction processing: full name, billing & shipping addresses, payment credentials (including card numbers [[INSERT ANY OTHER PAYMENT TYPES ACCEPTED]]), email address and phone number, defined as Order Information.

[[INSERT ANY OTHER INFORMATION YOU COLLECT: OFFLINE DATA, PURCHASED MARKETING DATA/LISTS]]

For the purposes of this Policy, Personal Information covers both Device Information and Order Information.

How We Use Your Personal Information

Order Information is primarily utilised to fulfil your online orders, including payment processing, shipment arrangement and issuance of invoices or order confirmations. Beyond order fulfilment, we use your Order Information to:

Correspond with you regarding order updates and after-sales matters;
Detect suspicious transactions and mitigate fraud risks;
Deliver tailored product promotions and marketing content where you have consented to receive such communications;
[[INSERT OTHER USES OF ORDER INFORMATION]]

Device Information helps us identify potential fraud via IP verification and continuously improve website experience. We leverage aggregated browsing analytics to evaluate the performance of our marketing campaigns and optimise site layout and product presentation.

[[INSERT OTHER USES OF DEVICE INFORMATION, INCLUDING: ADVERTISING/RETARGETING]]

Sharing Your Personal Information

We share your Personal Information with authorised third-party service providers to deliver services specified above:

Our online store is powered by Shopify; please review Shopify’s privacy rules at: https://www.shopify.com/legal/privacy.

We deploy Google Analytics to analyse user browsing habits; refer to Google’s privacy policy via: https://www.google.com/intl/en/policies/privacy/. You may opt out of Google Analytics tracking at: https://tools.google.com/dlpage/gaoptout.

We may also disclose your Personal Information to comply with applicable laws, respond to valid legal requisitions such as subpoenas or court warrants, or safeguard our legal rights and legitimate business interests.

Targeted Behavioral Advertising

We utilise your Personal Information to serve personalised ads and marketing materials matched to your potential interests.

To understand targeted advertising mechanics, visit the Network Advertising Initiative guideline page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Opt-out links for mainstream ad platforms are listed below:

Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
[[INCLUDE OPT-OUT LINKS FROM WHICHEVER SERVICES BEING USED]]

You can unsubscribe from multiple targeted ad programs via the Digital Advertising Alliance opt-out portal: http://optout.aboutads.info/.

Do Not Track Requests

Our website does not adjust its data collection and processing rules upon receiving Do Not Track browser signals.

Your Legal Rights

If you reside within the European Economic Area, you hold the right to access, amend or request deletion of all personal data we store about you. To exercise these rights, reach out to us via the contact details listed below.

Your personal data is processed either to execute purchase contracts concluded with you or based on our legitimate business interests stated above. Your personal data may be transferred outside Europe to territories including the United States and Canada.

Data Retention

We retain your Order Information in our business archives permanently unless you submit a formal deletion request.

Policy Amendments

We reserve the right to revise this Privacy Policy periodically to align with updated internal operational practices or amended legal and regulatory requirements.

[[INSERT IF AGE RESTRICTION IS REQUIRED]]

Minors

This website is not designed for users under the age of [[INSERT AGE]].

Contact Information

Should you have enquiries or complaints relating to our privacy management practices, please email us at [email protected] or send postal correspondence to:

Ledfora

Attention: Privacy Compliance Officer